Many women think that if their skin feels dry, they just need a better moisturiser. That switching products will fix the problem - to something richer, or maybe adding a layer of serum underneath. And for a while, it might feel like it’s helping. But then a few hours later, the tightness is back. Skin looks and feels a bit flat again and lines appear more noticeable. And it becomes this quiet cycle of trying more, buying more, and never quite getting back to how your skin us