In midlife, your skin stops responding the way it used to. It feels drier, tighter and a bit.... dull...in a way make-up can’t quite fix - no matter what concealer you put on afterwards. And most women don’t realise… it often starts with the cleanser. Because a lot of cleansers still do what they’ve always done: remove everything. Including the natural oils your skin actually needs more of now. So you end up constantly trying to put back what’s been taken away. A different ap